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Last update: 25 March 2024 Number of documents: 22
Number of citations: 9
IF Google Scholar: 22/9= 2.4
H-Index: 2, i10-Index: 0
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Number of citations: 9
IF Google Scholar: 22/9= 2.4
H-Index: 2, i10-Index: 0
URL Google Scholar: Click Here
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- Vol. 2 No. 1 (2023): MAY 2023
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- Vol. 2 No. 1 (2023): MAY 2023
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Model Bisnis TikTok Shop dan Implikasinya terhadap Ekonomi Digital di Indonesia
- Authors Muhammad Agha Afkar , Yusmaneli
- Affiliations
- Published 2023-05-30
- Section Articles
- DOI https://doi.org/10.56347/jle.v2i1.180
- Issue Vol. 2 No. 1 (2023): MAY 2023
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Abstract
This research investigates the TikTok Shop business model and its implications for the digital economy in Indonesia. TikTok Shop, as an electronic commerce platform integrated with social media, introduces innovation by combining creative content and online shopping experiences. This research explores how TikTok Shop can increase market access for MSMEs, contribute to income, and accelerate digital economic growth in Indonesia. The findings show that TikTok Shop provides new opportunities for local businesses by providing a personal and interactive platform to promote products. However, the challenges of intense competition and the need for digital education are the focus of research to support long-term success. Strategic recommendations include marketing innovation, special education programs, and strengthening product authenticity policies to support TikTok Shop's continued growth. This research makes an important contribution to understanding the new dynamics in Indonesia's digital economy, providing insights for local business development and building a strategic framework for implementing supportive policies
Keywords
TikTok Shop; Digital Economy; Micro, Small and Medium Enterprises (MSMEs); Business Innovation; Social Media
References
- Alifah, A., Herachwati, N., & Muhtadi, R. (2022). Analisis Keputusan Konsumen Terhadap Kosmetik Halal Pada Aplikasi Tiktok Shop Pendekatan Theory Of Planned Behaviour:(Studi Pada Masyarakat Pamekasan). Ulumuna: Jurnal Studi Keislaman, 8(1), 186-210.
- Bohalima, S. A. U., & Hanum, F. (2022). Implementasi Metode Pembayaran Cash On Delivery Melalui Kepuasan Konsumen Pada Aplikasi Tik Tok. JOEL: Journal of Educational and Language Research, 1(12), 2193-2206.
- Evi, M., Dewi, L. O. A., & Amarjupi, D. S. (2022). Pengaruh Strategi Marketing E-Commerce Shopee Dan Media Tiktok Dalam Perspektif Nilai Edukasi. JISIP (Jurnal Ilmu Sosial Dan Pendidikan), 6(3).
- Fitri, N. A. (2022). Dampak E-Commerce terhadap Strategi Pemasaran (Studi Kasus Pada Platform Shopee). PROCURATIO: Jurnal Manajemen & Bisnis, 1(2), 67-77.
- Hasim, H., & Sherlina, L. (2022). TikTok social media as a means of small and medium business promotion. Journal of World Science, 1(1), 1-14.
- Kharianti, F., & Nawawi, Z. M. (2022). Strategies to Increase Sales of Micro, Small and Medium Enterprises by Utilizing the Tik Tok Shop in an Islamic Perspective. Journal of Indonesian Management (JIM), 2(4), 1025-1034.
- Ma, Y., & Hu, Y. (2021). Business model innovation and experimentation in transforming economies: ByteDance and TikTok. Management and Organization Review, 17(2), 382-388.
- Mihalache, O. R., & Volberda, H. W. (2021). Business model innovation in transforming economies: a co-evolutionary perspective for a global and digital world. Management and Organization Review, 17(2), 202-225.
- Peng, L. (2021, January). Impact of Tik Tok on digital marketing based on case studies and SWOT analysis. In Proceedings of the 2021 12th International Conference on E-Education, E-Business, E-Management, and E-Learning (pp. 337-340).
- Ratu, E. P., & Tulung, J. E. (2022). The impact of digital marketing, sales promotion, and electronic word of mouth on customer purchase intention at TikTok Shop. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 10(4), 149-158.
- Sari, I. K., Astari, A. A. E., & Indiani, N. L. (2022). Pengaruh Perceived Usefulness Dan Perceived Ease To Use Pada Niat Menggunaan Aplikasi Tiktok Dimasa Pandemi (Studi Pada Genari Z Di Bali). Jemba: Jurnal Ekonomi, Manajemen, Bisnis Dan Akuntansi, 1(5), 827-842.
- Sirait, H., Basuki, R. A., Rosalina, S. S., & Sari, E. (2022). MSMEs Digitalization: The Future Economic Ecosystem After the Covid-19 Era. Wacana: Jurnal Sosial dan Humaniora, 25(4).
- Wang, R. (2020). Managing Platform Business Growth: A Case Study of TikTok.
- WEKE, B., & OWOADE, T. (2022). Assessing the Impact of Generation Z’s Digital Marketing Methods on the Current UK Economy: Consumer’s Purchase Intention as a Case Study.
- Xu, S., Li, Y., Sun, B., Xiao, X., & Li, S. (2020, January). Research on Business Model Innovation of Short Video Enterprises from the Perspective of Community Economy—Taking “Douyin” as an Example. In 2019 3rd International Conference on Education, Economics and Management Research (ICEEMR 2019) (pp. 324-330). Atlantis Press.
- Zhao, J., & Li, H. (2022). The rising of livestream business model: Insights fromthe case study of TikTok in the UK. In Conference on Electronic Business (Vol. 22, pp. 535-543).
- Zhao, J., & Li, H. (2022). The rising of livestream business model: Insights from the case study of TikTok in the UK
Author Biographies
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