Siregar, A.; Zaini, M. .; Wahyono, D. .; Candra, Y. .; Purwadisastra, D. . The Effect of Social Media, Marketing Communication, and Customer Reviews on Purchasing Decisions in E-Commerce Among Generation Z Students in Medan City. JLE 2026, 5 (1), 50-60. https://doi.org/10.56347/jle.v5i1.424.