The Effect of Social Media, Marketing Communication, and Customer Reviews on Purchasing Decisions in E-Commerce among Generation Z Students in Medan City
View Affiliations
- Achiruddin Siregar: Sekolah Tinggi Ilmu Ekonomi Professional Manajemen College Indonesia, Indonesia.
- Moh. Zaini: STIE Bakti Bangsa, Indonesia.
- Dwi Wahyono: Universitas Abdul Azis Lamadjido, Indonesia.
- Yuni Candra: Universitas Tamansiswa Padang, Indonesia.
- Dikdik Purwadisastra: Universitas Informatika dan Bisnis Indonesia, Indonesia.
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