Vol. 5 No. 2 (2026): October • Article

Pendampingan Pengelola Desa Wisata Karangjaya, Karawang melalui Platform Digital Berbasis Komunitas

Neni Sumarni^1* , Enjang Suherman² , Rieke Retnosary³ , Rena Augia⁴ , Ihsan Nasihin⁵

^1*,2,3,4,5 Universitas Buana Perjuangan Karawang

^* Corresponding Author: Neni Sumarni

DOI: https://doi.org/10.56347/kjpkm.v5i2.444

Published

2026-10-01

Issue

Vol. 5 No. 2 (2026): October

Section

Article

Pages

196-208

Double-blind Peer Reviewed

Licensed under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

Abstract

The development of digital technology has transformed tourist behavior in searching for information, making reservations, and sharing travel experiences. Modern tourists increasingly rely on digital platforms, social media, and destination information systems when making travel decisions. However, many tourism villages continue to manage their destinations conventionally, resulting in relatively low competitiveness compared with destinations that have adopted digital technologies. Therefore, this community service program aimed to develop a strategic framework for tourism village development by utilizing digital technology through a community-based approach known as Community-Based Sustainable Tourism (CBST). The program applied the Participatory Action Research (PAR) method through mentoring for tourism village managers. The CBST approach is important because it positions local communities as both the primary actors and the principal beneficiaries of tourism development. The program resulted in a strategic solution through the development of a community-based digital platform that functions as a medium for promotion, reservations, destination information, tour package management, and visitor monitoring through an integrated dashboard. Through this platform, village communities can manage tourism more independently, transparently, sustainably, and competitively.

Keywords:

Mentoring Tourism Village Managers Community-Based Sustainable Tourism (CBST) Digital Platform Competitiveness

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Author Biographies

Neni Sumarni Universitas Buana Perjuangan Karawang

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang, Kabupaten Karawang, Provinsi Jawa Barat, Indonesia.

Enjang Suherman Universitas Buana Perjuangan Karawang

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang, Kabupaten Karawang, Provinsi Jawa Barat, Indonesia.

Rieke Retnosary Universitas Buana Perjuangan Karawang

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang, Kabupaten Karawang, Provinsi Jawa Barat, Indonesia.

Rena Augia Universitas Buana Perjuangan Karawang

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang, Kabupaten Karawang, Provinsi Jawa Barat, Indonesia.

Ihsan Nasihin Universitas Buana Perjuangan Karawang

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang, Kabupaten Karawang, Provinsi Jawa Barat, Indonesia.

How to Cite

Sumarni, N., Suherman, E. ., Retnosary, R., Augia, R., & Nasihin, I. (2026). Pendampingan Pengelola Desa Wisata Karangjaya, Karawang melalui Platform Digital Berbasis Komunitas. Kawanad : Jurnal Pengabdian Kepada Masyarakat, 5(2), 196-208. https://doi.org/10.56347/kjpkm.v5i2.444

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Copyright (c) 2026 Neni Sumarni, Enjang Suherman, Rieke Retnosary, Rena Augia, Ihsan Nasihin (Author)

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