Model Bisnis TikTok Shop dan Implikasinya terhadap Ekonomi Digital di Indonesia

Muhammad Agha Afkar; Yusmaneli; Muhammad Agha Afkar; Yusmaneli

doi:10.56347/jle.v2i1.180

Articles

Model Bisnis TikTok Shop dan Implikasinya terhadap Ekonomi Digital di Indonesia

Authors Muhammad Agha Afkar , Yusmaneli

Affiliations

Muhammad Agha Afkar: Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Yusmaneli: Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Published 2023-05-30

Section Articles

DOI https://doi.org/10.56347/jle.v2i1.180

Issue Vol. 2 No. 1 (2023): MAY 2023

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Abstract

This research investigates the TikTok Shop business model and its implications for the digital economy in Indonesia. TikTok Shop, as an electronic commerce platform integrated with social media, introduces innovation by combining creative content and online shopping experiences. This research explores how TikTok Shop can increase market access for MSMEs, contribute to income, and accelerate digital economic growth in Indonesia. The findings show that TikTok Shop provides new opportunities for local businesses by providing a personal and interactive platform to promote products. However, the challenges of intense competition and the need for digital education are the focus of research to support long-term success. Strategic recommendations include marketing innovation, special education programs, and strengthening product authenticity policies to support TikTok Shop's continued growth. This research makes an important contribution to understanding the new dynamics in Indonesia's digital economy, providing insights for local business development and building a strategic framework for implementing supportive policies

Keywords

TikTok Shop; Digital Economy; Micro, Small and Medium Enterprises (MSMEs); Business Innovation; Social Media

References

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Author Biographies

Muhammad Agha Afkar

Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Peneliti Junior, Research Division, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI), Kota Banda Aceh, Provinsi Aceh, Indonesia

Yusmaneli

Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Peneliti Junior, Research Division, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI), Kota Banda Aceh, Provinsi Aceh, Indonesia

Afkar, M. A., & Yusmaneli. (2023). Model Bisnis TikTok Shop dan Implikasinya terhadap Ekonomi Digital di Indonesia. Journal of Law and Economics, 2(1), 41-51. https://doi.org/10.56347/jle.v2i1.180

Volume: 2
Issue: 1
Pages: 41-51
Published: 2023-05-30
Section: Articles
ISSN: 2963-7937

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Submitted: 2024-01-16
Published: 2023-05-30
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Downloads: 1993

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Articles

Model Bisnis TikTok Shop dan Implikasinya terhadap Ekonomi Digital di Indonesia

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Downloads

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