Faktor Penentu Keputusan Pembelian Online pada E-Commerce Shopee di Era Pasca Pandemi COVID-19: Studi Empiris di Kota Banda Aceh
DOI:
https://doi.org/10.56347/jle.v3i2.220Keywords:
Price, Trust, Security, Purchasing, Decisions, E-commerceAbstract
This study employs a quantitative approach, utilizing both primary and secondary data sources. The objective is to examine the influence of price, trust, and security on online purchasing decisions on Shopee e-commerce in the post-COVID-19 pandemic era. The population consists of residents of Banda Aceh City, with a sample of 100 respondents selected using the purposive sampling technique. Data analysis is conducted using multiple linear regression with the assistance of SPSS software. The findings indicate that the variables of price, trust, and security collectively have a positive and significant effect on purchasing decisions. Individually, each variable—price, trust, and security—also exerts a positive and significant influence on purchasing decisions.
References
Ali, H. (2009). Marketing. Jakarta: Media Presindo.
Hamali, A. Y. (2017). Pemahaman Kewirausahaan. Depok: Penulis.
Hardiyanti, M. (2012). Kepercayaan Pada Penjual dan Persepsi Akan Risiko Pada Keputusan Pembelian Melalui Internet (Online). Skripsi, Fakultas Ilmu Sosial dan Humaniora, Universitas Islam Negeri Sunan Kalijaga, Yogyakarta.
Jasfar, F. (2009). Manajemen Jasa Pendekatan Terpadu. Bogor: Ghalia Indonesia.
Kotler, P., & Armstrong, G. (2016). Prinsip-Prinsip Pemasaran (Edisi ke-13, Jilid 1). Jakarta: Erlangga.
Lemeshow, S., et al. (1997). Besar Sampel dalam Penelitian Kesehatan. Yogyakarta: Gajah Mada University Press.
Martinez, P., & Del Bosque, I. R. (2023). CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction. International Journal of Hospitality Management, 89–99.
Mowen, J., & Minor, M. (2002). Perilaku Konsumen. Jakarta: Erlangga.
Nasution, M. E. (2010). Pengenalan Eksklusif Ekonomi Islam (Edisi ke-1, Cetakan ke-3). Jakarta: Kencana.
Park, C. H., & Kim, Y. G. (2006). The effect of information satisfaction and relational benefit on consumers online site commitments. Journal of Electronic Commerce in Organizations, 4(1), 70–90.
Sudaryono. (2016). Manajemen Pemasaran Teori dan Implementasi. Yogyakarta: CV Andi Offset.
Sugiyono. (2014). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif dan R&D). Bandung: Alfabeta.
Suharsimi, A. (2010). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Sumarwan, U. (2011). Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Bogor: Ghalia Indonesia.
Suryadharma, & Budyastuti, T. (2019). Sistem Informasi Manajemen. Jawa Timur: Uwais Inspirasi Indonesia.
Sutisna. (2002). Perilaku Konsumen dan Komunikasi Pemasaran. Bandung: PT Remaja Rosdakarya.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Journal of Law and Economics
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Articles in this journal are published under the Creative Commons Attribution Licence (CC-BY 4.0). This means that users may share and adapt the articles published on this website in a reasonable manner, but they must give appropriate credit to the creator and indicate the changes they have made. Users must not apply additional restrictions, but must publish the work under the same license (CC-BY 4.0).
