The Influence of Emotional and Rational Factors on Traders' Decision in Choosing Islamic Banking Services (Case Study of Traders at Baruga Market)
Abstract
This study aims to examine and analyze the influence of emotional and rational factors on traders' decisions in choosing Islamic banking services (case study of Baruga Market traders). This type of research is quantitative research. The data source in this study is primary data. The sample in this study amounted to 97 people taken using purposive sampling technique. The data collection technique used questionnaires distributed directly in the form of printed paper and Google from. Analyzed using multiple linear regression through SPSS software. The results of this study indicate that emotional factors have a significant influence on traders' decisions in choosing Islamic banking services (case study of Baruga Market traders), rational factors have a significant influence on traders' decisions in choosing Islamic banking services (case study of Baruga Market traders). As well as emotional factors and rational factors have a significant influence on traders' decisions in choosing Islamic banking services (case study of Baruga Market traders).
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DOIAuthor Biographies
Department of Islamic Banking, Faculty of Islamic Economics and Business, Institut Agama Islam Negeri (IAIN) Kendari, Kendari City, Southeast Sulawesi Province, Indonesia
Department of Islamic Banking, Faculty of Islamic Economics and Business, Institut Agama Islam Negeri (IAIN) Kendari, Kendari City, Southeast Sulawesi Province, Indonesia
Department of Sharia Business Management, Faculty of Islamic Economics and Business, Institut Agama Islam Negeri (IAIN) Kendari, Kendari City, Southeast Sulawesi Province, Indonesia
Department of Islamic Banking, Faculty of Islamic Economics and Business, Institut Agama Islam Negeri (IAIN) Kendari, Kendari City, Southeast Sulawesi Province, Indonesia
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