Meningkatkan Branding Kain Tenun Songket Khas Desa Mandi Angin Inderalaya Selatan Ogan Ilir

Views icon

20

Views

Downloads icon

1.317

Downloads

Altmetrics icon

Altmetrics

Abstract

Indonesia has a variety of cultures. One of the cultures of Indonesia is Songket woven fabric. Songket woven cloth is a traditional cloth originating from the island of Sumatera. Songket Palembang is one of the cultures from South Sumatera which has been designated as an intangible cultural heritage of Indonesia in 2013 by the ministry of education and culture. Palembang songket woven fabric is a culture that is used in a variety of certain traditional activities, such as weddings. This paper aims to increase knowledge and improve the branding of songket woven fabrics mainly in Mandi Angin village, South Inderalaya District, Ogan Ilir Regency. The method used in this paper is a descriptive method with the main data collection of the author in this paper obtained through direct observation or observation in the field, interviews conducted by recording the results of interviews or by using a voice recorder to informant and documentation by taking photos related to writing in the field. The result of the paper is to improve the branding of the songket woven fabric of Mandi Angin Village, as a characteristic of Mandi Angin Village, South Inderalaya District, Ogan Ilir Regency

References

  1. Viatra, A. W., & Triyanto, S. (2014). Seni Kerajinan Songket Kampoeng Tenundi Indralaya, Palembang. Ekspresi Seni: Jurnal Ilmu Pengetahuan Dan Karya Seni, 16(2), 168-183. DOI: http://dx.doi.org/10.26887/ekse.v16i2.73.
  2. Hidayat, H., Gunadi, G., Arlangga, L., & Yulianti, F. (2020). Pengelolaan Kain Tenun Songket Khas Palembang di desa Pedu Kabupaten Jejawi Kecamatan Ogan Komering Ilir (OKI). SPEKTA (Jurnal Pengabdian Kepada Masyarakat: Teknologi dan Aplikasi), 1(1), 21-30.
  3. Astuti, F. J., Nazar, E., & Yasnidawati, Y. (2015). Studi Tentang Kain Songket di Studio Songket Sumatera Loom Kecamatan Ampek Angkek Kabupaten Agam (Studi Kasus). Journal of Home Economics and Tourism, 8(1).
  4. Arista, Betha. (2020). Nilai Filosofi Yang Terkadung dalam Kain Songket Sebagai Ciri Khas Kebudayaan Masyarakat Palembang. URL: http://repository.um-palembang.ac.id/id/eprint/8799/1/352014022_BAB%20I_DAFTAR%20PUSTAKA.pdf.
  5. Wikipedia. (2022). Songket. URL: https://id.wikipedia.org/wiki/Songket#:~:text=Songket%20adalah%20jenis%20tenun%20tradisional,kain%20menimbulkan%20efek%20kemilau%20cemerlang.
  6. Indonesia, Media. (2021). Tenun Tunjukkan Identitas Budaya, Gagasan Hari Tenun Nasional Terus Didorong. URL: https://mediaindonesia.com/humaniora/441184/tenun-tunjukkan-identitas-budaya-gagasan-hari-tenun-nasional-terus-didorong.
  7. Majoo. (2022). Branding Adalah: Definisi, Tujuan, dan Contoh. URL: https://majoo.id/solusi/detail/apa-itu-branding.
  8. Accurate. (2022). Apa Itu Branding? Berikut Pengertiannya dan Perbedaannya dengan marketing. URL: https://accurate.id/marketing-manajemen/apa-itu-branding/.
  9. Semesta. (2021). Apa itu Branding dan Mengapa Sangat Penting Pada Bisnis. URL: https://smesta.kemenkopukm.go.id/apa-itu-branding-dan-mengapa-sangat-penting-pada-bisnis/.
  10. Darma, Bina. (2014). Kerajinan Tenun Songket. URL: http://desabinaan.binadarma.ac.id/desatanjungpinang/index.php?page=kerajinan-songket#.Y1txyv1BzIU.

Author Biographies

How to Cite

Pratiwi, D. P., Febrianza, M., & Chaniago, A. I. (2022). Meningkatkan Branding Kain Tenun Songket Khas Desa Mandi Angin Inderalaya Selatan Ogan Ilir. Kawanad : Jurnal Pengabdian Kepada Masyarakat, 1(2), 91-97. https://doi.org/10.56347/kjpkm.v1i2.55

Article Details

  • Volume: 1
  • Issue: 2
  • Pages: 91-97
  • Published:
  • Section: Article
  • Copyright: 2022
  • ISSN: 2830-0041

License

Articles in this journal are published under the Creative Commons Attribution Licence (CC-BY 4.0). This means that users may share and adapt the articles published on this website in a reasonable manner, but they must give appropriate credit to the creator and indicate the changes they have made. Users must not apply additional restrictions, but must publish the work under the same license (CC-BY 4.0).

Similar Articles

Similar Articles

Discover other articles with topics similar to what you're currently reading. Find more references and expand your knowledge base.

Related Articles You May Be Interested In

More Similar Articles

Sosialisasi Pemberdayaan Terhadap Keluarga Penerima...

Inne Miftah Dewi, Syaparman, Robiah Al Adawiyah

Vol. 2 No. 2 (2023): October
Pemberdayaan Masyarakat Pesisir Kampung Dela dalam...

Achmad Rusdi, Ihsan Febriadi, Renny Purnawati, Herlina Arifin , La Ibal, Ameli Moni Kewila, M. Wahyudi Alitiong, Rohelio Velri Nahsim Yenusi, Moses Alfando Sagisolo, Kalvin M. Maukary, Muh. Arif Ode, Ferdinandus Ferdinandus, Sintia Putry Kambu

Vol. 4 No. 2 (2025): October
Pengembangan Wisata Pesisir Berkelanjutan di Gampong...

Halis Agussaini, Zainuddin Zainuddin

Vol. 4 No. 2 (2025): October
Pendampingan Pengembangan Desa Wisata Menuju Legalisasi...

Yeni Fajrin, Neni Sumarni, Vidya Arisandi

Vol. 4 No. 2 (2025): October
Most read articles by the same author(s)

Related Articles

Article

Pertumbuhan Ekonomi dan Lapangan Kerja Layak:...

Kawanad : Jurnal Pengabdian kepada Masyarakat: Vol. 2 No. 2 (2023): October

Diany Putri Pratiwi, Junior Zamrud Pahalmas, Karerek, Marleni, Trecy Austin