Inventivitas Pengrajin Rencong Suevenir dalam Mewujudkan Gampong Wirausaha

Masri Ali; M. Nizar Machmud; Iskandar; Akhyar; Husni; T. Edisah Putra; Sulaiman Thalib; Masri Ibrahim

doi:10.56347/kjpkm.v1i2.85

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Article

Inventivitas Pengrajin Rencong Suevenir dalam Mewujudkan Gampong Wirausaha

Authors Masri Ali, M. Nizar Machmud, Iskandar, Akhyar, Husni, T. Edisah Putra, Sulaiman Thalib, Masri Ibrahim

Affiliations

Masri Ali: Universitas Syiah Kuala

M. Nizar Machmud: Universitas Syiah Kuala

Iskandar: Universitas Syiah Kuala

Akhyar: Universitas Syiah Kuala

Husni: Universitas Syiah Kuala

T. Edisah Putra: Universitas Syiah Kuala

Sulaiman Thalib: Universitas Syiah Kuala

Masri Ibrahim: Universitas Syiah Kuala

Published 2022-10-30

Section Article

DOI https://doi.org/10.56347/kjpkm.v1i2.85

Issue Vol. 1 No. 2 (2022): October

401

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Abstract

In Aceh Besar, Suka Makmur and Lam Phueot villages, lotus root souvenir manufacturing faces several obstacles such as inadequate marketing strategies and lack of skill in the process. Therefore, this initiative seeks to provide partners with production-related solutions by integrating technology with Rencong souvenir molds. The implementation team also performs socialization and consulting related to internet marketing of products to increase market access and outreach. Program objectives were achieved using the Participatory Rural Assessment Act (PRA). From this initiative, his Mitra Pak Majid of Rencong Souvenir Crafts was able to provide capital support in the form of a bulk casting business.

Keywords

Rencong Souvenirs; Bulk Print; Print; Casting Technology

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